Dan Sullivan
Senior Product Designer
My design approach
As a designer, I am on a mission to build digital experiences that are both straightforward and enjoyable to use. I believe that a deep focus on usability and empathy, not just aesthetics, is what drives a great product.
I've honed my skills in using rapid research and robust design systems to bring clarity to chaos, creating solutions that just make sense to the user.
My portfolio is a window into my process, showing how I tackle complex problems and deliver results that people love.
Jan 2024 - Dec 2025
Led the user research and UX design for a website redesign for Nido Living, a student accommodation provider. I delivered 70 unmoderated usability tests across two markets, mapping the customer journey to identify pain points. I used these insights to design new information architecture and booking flow, creating 35 wireframes. The redesigned site resulted in a 62% increase in impressions and a 44% increase in clicks.
Website Redesign
Unmoderated Usability Testing
UX/UI Design
Customer Journey Mapping
Aug 2022 - Dec 2023
For J.P. Morgan, I led the UX design for a new survey and reporting dashboard. I created 15 mobile and desktop screens and 13 dashboard screens, taking the product from concept to a live solution. The new design led to a 352% increase in survey participation and a 50% faster turnaround for insight reporting.
Dashboard Design
Responsive Design
User Engagement
Wireframing
Jan 2018 - Dec 2021
At Accenture I worked across a range of roles including innovation consultant, research specialist and project management with large software and platform clients such as Facebook and Google in their operations centres in Dublin. I had a particular focus on assessing processes to identify challenges and co-create solutions across 14 different operations teams.
Ideation
Co-creation
Business Case Design
Research